Paris designer Pierre Katz provides a brief tutorial on brand rejuvenation

 

Pierre Katz could be considered one of world’s greatest “facial” rejuvenators of luxury brands. But his tools are typography and elements of design rather than Botox or a scalpel.

 

Wow ! this is a great introduction by HOW Design who wrote an article about Pierre Katz and his approach to renovating iconic brand identities and packagings. Read it !

 

 

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to know more about Pierre Katz and his agency : www.agencepierrekatz.com

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